Intro Line:
What if the foil you toss after a pill became the gold that calms you to sleep?
The Brief:
The Marigold Hotel came to us with a simple yet shimmering ask: “Give us something gold. Something luxe. Something meaningful. And something we can hang in every room.”
They weren’t after soulless decor. They wanted something that whispered elegance but roared with intention. Scalable across hundreds of rooms yet personal enough to feel like a story framed just for you.
The Transformation:
What we found wasn’t in a design catalogue. It was in pharmacies. Pharmaceutical foil — a material meant to be torn and forgotten. We saw gold in it before it ever wore the colour.
We collected batches of this aluminium packaging, cleaned each sheet with care, and hand-crumpled them to form individual textures, no two alike. Then, we coated them in marigold gold, a nod to the hotel’s name and to the sun-soaked optimism it stands for.
What emerged were tactile little canvases — gold that remembered its past.
The Outcome:
Each room at the Marigold now frames a story. Hung neatly above plush white beds, flanked by glowing pendant lamps, the gold catches light and memory in equal measure.
Guests pause. They lean in. Some call it abstract. Some call it origami. All feel something.